YOUR TRUSTED WEB MARKETING CONSULTANT
The Meraviglia analyses and studies the best web marketing strategies for the fashion & luxury sectors, creating opportunities to share your message with your target audience on the web: from reaching potential customers to retaining current customers.
We implement web marketing consultancy based on big data analysis of your business. The benefit of working this way is being able to create fashion marketing and luxury marketing strategies that respond directly, in a targeted manner, to the objective needs of your company and your customers. The relationship between a luxury brand and its consumers is even more vital and binding than those in other sectors.
Our web marketing solutions for the luxury market focus both on increasing visibility and reaching potential customers through SEO & SEM optimisation strategies. They also focus on optimising the customer experience and customer loyalty through personalisation strategies, following careful analysis of corporate big data and customer purchasing behaviour.
SEO MARKETING & FASHION ADVERTISING: WE INCREASE YOUR BRAND VISIBILITY
We help premium brands maximise their online potential and compete against established competitors using SEO strategy and digital advertising campaigns, via social media advertising and Google Ads.
Following a careful analysis of the objectives and communication plan, we conduct an in-depth study of past advertising campaigns with the aim of optimising present and future ad campaigns.
Whether you deal in luxury fashion, luxury hotels, luxury real estate or high-end merchandise, we execute an online visibility optimisation strategy tailored to your needs.
WE CUSTOMISE EACH CUSTOMER’S EXPERIENCE WITH FASHION EMAIL MARKETING
The secret of email marketing is to make the buyer feel important and involved.Our email marketing consultancy, applied to the fashion & luxury sectors, helps you to stay relevant to your customers, improve brand recognition and increase the likelihood of repeat purchasing.
Following an in-depth analysis of purchasing preferences and sophisticated behavioural segmentation, our team of experts in big data analytics creates customised fashion email marketing strategies, with an email marketing analytics approach, optimising the open rate, conversion rate and, consequently, the customer experience.
WE ARE ENTERING THE FUTURE THROUGH BIG DATA ANALYTICS
Few industries depend on rapidly changing trends as much as the fashion industry. Big data analysis can bring extremely important information to brands and retailers alike.
Big data analysis makes it possible to shorten the trend-spotting process and predict future trends even before they explode, providing real-time information not only on sales volume, but also on the volume of searches made online.By more quickly identifying fabrics, styles and colours for which the public’s interest is growing, it is possible to meet demand in good time, and consequently sell more.
By analysing big data, it is also possible to create sales communication that is better suited to the target group, to profile customers and to identify in advance which ones are at risk of abandoning the brand, and then to address them with targeted offers.
Interested in our fashion web marketing strategy?Contact us and we will work alongside you to create winning solutions to optimise your brand results.
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